Logistics experts know: You shouldn’t paint your picture of Australia with only kangaroos, Aborigines and vacation memories. Otherwise, the misjudgement will eventually blow up in your face like a perfectly thrown boomerang. After all, Europeans regard Australia logistics company sydney as an interesting economic partner. Germany, for example, imports gold and other precious metals from the continent. And, of course, wine and lots of meat. On the other hand, Australians swear by motor vehicles, pharmaceutical products and machines with the label “Made in Germany. According to the Bavarian Foreign Trade Center, the bilateral trade volume (goods plus services) amounted to around 13 billion euros in 2016, with 85 percent going to Australia and only 15 percent in the other direction.
As a global logistics service provider, DB Schenker plays a lively role in the exchange of goods. The company already positioned itself locally in 1962 with its own national company. If you include the branches in New Zealand, DB Schenker employs around 1,300 people down under. They deal with land transport, sea and air freight, or complex logistics services in the warehouse. At the locations in Sydney, Melbourne, Perth and in 23 other cities, the logo of the globally present logistics provider flutters on the flags.
Logistics products like in Europe
“Ultimately, we offer German companies in Australia the same things they get from us in Europe,” says Demet Meditz. She is responsible for developing DB Schenker’s ocean freight business on the Europe-Southeast Asia axis, including South Korea, Australia and New Zealand. “If a customer wants us to label their products in Adelaide, we do it. If requested, we also assemble promotional displays for retailers in Brisbane.” In Australia, DB Schenker also handles business-to-consumer shipments: deliveries to end customers, for example, for a fashion brand.
One of DB Schenker’s major customers on the Germany-Australia route is a company that manufactures medical and care products. Wound dressings, incontinence and other voluminous hygiene products are shipped by sea. DB Schenker also transports paper for all applications to Australia on behalf of its customers. Incidentally, the seaports with the highest throughput in Oceania are in Sydney and Melbourne.
Round trip for the construction crane
With some ocean freight shipments, it’s like with a rail ticket: the customer books an outward and return journey. How? “A German company delivers cranes to Australia,” Meditz explains. “When the site is finished, the equipment goes back to Europe in 40-foot containers.” A single crane easily fills 10 of them, and the logistics company converts that into 20 TEUs.
And Meditz also knows what the Australians are positively ravenous for: “In some of our logistics centers, we handle fruit gums, chocolates and cookies.” – Sometimes Australia logistics is a sweet business.